Press Release - 800onemail is now Ceryx Inc.
TORONTO, Oct. 15, 2004 - We are pleased to announce that 800onemail
has changed its name to Ceryx Inc. We made this change in an effort
to build a brand that is more aligned with our values and aspirations.
While the name has changed, all of the things our customers have
told us are important to them will remain the same.
We started the re-branding process by talking to our customers and
getting terrific feedback. They told us their impressions, what they
liked, and what could be improved. They helped us build this new
brand identity.
Why did we choose Ceryx? Renaming a company is no small challenge,
and we spent a lot of time researching possible names that would
reflect all of the qualities we felt were important and would also
be as unique as we are in the world of e-mail service providers.
Ceryx is actually Latin for herald, a person who delivers important
messages. Ceryx also turned out to be a Greek god, and who like his
father Hermes, was a messenger for the gods. Clearly the "Fates" had
intervened.
Any good re-branding effort requires a logo that visually represents
the business. Like our name, our new logo has a number of elements
that represent our business. The first element you might notice is
the icon in the middle of the logo which represents our people. Many
of the things our customers value most about us are our people. If
you cut the logo in half, the left and right side are perfect mirror
images of each other; this speaks to the way we architect all of
our solutions -fully redundant and replicated in at least two locations.
When you view the image holistically you should see the infinity
symbol, a symbol of our constant evolution towards our goal of systems
that are always on, always available, always reliable.
We are excited about the changes. While the short term impact on
you is fewer letters to type into a web address line, I can tell
you there are going to be more exciting announcements soon that will
have a positive impact on how we do business. As we evolve as a company,
Ceryx will continue to lead by providing superior security, architecture,
and customer service; but we will also lead with accelerated product
development, enhanced services and our commitment to constant improvement.
We want to continue to be a trusted herald.
Gus Harsfai
President & CEO
Ceryx Inc.
For more information, please contact:
Aine Magennis
Sequentia Communications
aine@sequentia.net
(416) 203-3656 ext. 224
Bill Di Nardo
Ceryx Inc.
(416) 482-9659 ext. 107
bill.dinardo@ceryx.com
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