Ceryx

Press Release - 800onemail is now Ceryx Inc.

TORONTO, Oct. 15, 2004 - We are pleased to announce that 800onemail has changed its name to Ceryx Inc. We made this change in an effort to build a brand that is more aligned with our values and aspirations. While the name has changed, all of the things our customers have told us are important to them will remain the same.

We started the re-branding process by talking to our customers and getting terrific feedback. They told us their impressions, what they liked, and what could be improved. They helped us build this new brand identity.

Why did we choose Ceryx? Renaming a company is no small challenge, and we spent a lot of time researching possible names that would reflect all of the qualities we felt were important and would also be as unique as we are in the world of e-mail service providers. Ceryx is actually Latin for herald, a person who delivers important messages. Ceryx also turned out to be a Greek god, and who like his father Hermes, was a messenger for the gods. Clearly the "Fates" had intervened.

Any good re-branding effort requires a logo that visually represents the business. Like our name, our new logo has a number of elements that represent our business. The first element you might notice is the icon in the middle of the logo which represents our people. Many of the things our customers value most about us are our people. If you cut the logo in half, the left and right side are perfect mirror images of each other; this speaks to the way we architect all of our solutions -fully redundant and replicated in at least two locations. When you view the image holistically you should see the infinity symbol, a symbol of our constant evolution towards our goal of systems that are always on, always available, always reliable.

We are excited about the changes. While the short term impact on you is fewer letters to type into a web address line, I can tell you there are going to be more exciting announcements soon that will have a positive impact on how we do business. As we evolve as a company, Ceryx will continue to lead by providing superior security, architecture, and customer service; but we will also lead with accelerated product development, enhanced services and our commitment to constant improvement. We want to continue to be a trusted herald.

Gus Harsfai
President & CEO
Ceryx Inc.

For more information, please contact:
Aine Magennis
Sequentia Communications
aine@sequentia.net
(416) 203-3656 ext. 224

Bill Di Nardo
Ceryx Inc.
(416) 482-9659 ext. 107
bill.dinardo@ceryx.com

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